Our Story
The healthcare landscape is rapidly changing. With decreasing resources, providers and administrators are increasingly being asked to do more with less, leading to employee frustration and burnout and in some cases subpar patient outcomes.
Most providers and administrators entered the healthcare industry to help people and make a positive difference. However, they feel it’s increasingly difficult -- some may even say impossible -- to do so given the constraints and barriers of a bureaucratic system.
"As we work on identifying and treating these complex problems, our work increasingly brought us closer to cutting edge healthcare innovation, we found ourselves working side-by-side with experts in human-centered design. Through these new collaborations, the power of bringing design thinking to healthcare became inevitable."
Healthcare by Design was founded by two medical doctors and one business school professor, bringing together a diverse, and multidisciplinary set of experiences, backgrounds and skills at the intersection of healthcare and human-centered design, aiming to bring patients, providers, and staff back into the center of care.
Leadership
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Erin Rainosek, Co-Founder
Erin is a designer and pediatrician focused on challenging legacy behavior from within a fragmented healthcare system.
She is currently a Pediatric Resident Physician at Yale. Until 2016, Erin worked at Central Health in Austin Texas to help create an integrated system of care in Austin in collaboration with Dell Medical School. She co-founded OpenIDEO Austin in 2017. During her time with OpenIDEO she recruited over 200 members to create impactful solutions focused on environmental sustainability, urban inequity, and access to affordable housing.
Erin holds a BBA in Marketing from the University of Texas at Austin, and an MD/MPH from the University of Texas School of Medicine at San Antonio.
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Byron Crowe, Co-Founder
Byron is a physician in internal medicine and Associate Medical Director at Solera Health where he designs digital health products across the Solera suite of physical, mental and social health solutions. In addition to his work in digital health, Byron has spent nearly a decade improving and redesigning health systems within academic medicine, healthcare nonprofits and commercial healthcare organizations. This includes work with Emory Healthcare’s CQO conducting enterprise-wide quality improvement, a term as Southeast Regional Leader for the Institute for Healthcare Improvement: Open School, Co-Chair of the Quality and Safety Committee for the Society for General Internal Medicine, and now at Solera bringing new digital health tools to millions of patients.
Byron holds an MD from Emory University School of Medicine. In his free time, he enjoys triathlon, space history and getting into the Colorado mountains.
Jeff Eyet, Co-Founder
Jeff is a radical diverger who prototypes through stories and applies these passions as the co-founder of the Healthcare by Design and The Berkeley Innovation Group. He is a lecturer of design thinking at UC Berkeley's Haas School of Business,
He has led innovation strategy work with Recology, UC Health, Mills College, and Dow Chemical and supported engagements with GE Health, GE Digital, Kaiser Permanente, Nissan, Paypal, and Abbott Labs.
Jeff believes the pandemic is a once-in-a-lifetime disruption of the status quo. As a designer, he brings his "belief in a better way," to ensure a more accessible, equitable, and inclusive future.
Jeff holds a BS in Finance from University of Maryland, and an MBA from UC Berkeley, Haas School of Business.